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What is a Pain Hypothesis? It's a statement about the type of Business Pain most likely in your view to be standing between your hiring manager and his or her near-term business goals. Read about the employer and think about your history in the working world to imagine what's keeping your hiring manager tossing and turning at night. That's your Pain Hypothesis! Maybe it's low inventory turns or expense overruns. Put yourself in your manager's shoes and imagine the issues most likely to be on his or her mind and plate right now. The last element you'll need for your Pain Letter is a powerful Dragon-Slaying Story from your career history. A Dragon-Slaying Story is a story about a time when you came, saw and conquered at work. Now, put the elements together in the form of a Pain Letter like this example. Last, print out your Pain Letter and your Human-Voiced Resume. Staple your one-page Pain Letter to the front of your one- or two-page Human-Voiced Resume and slide the two documents together, unfolded, into an 8.
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Enter the employer name and the most likely job title of your hiring manager as search parameters to find your hiring manager using LinkedIn. Once you know your hiring manager's name, you'll need four more pieces of information to reach your hiring manager directly and avoid the dreaded Black Hole recruiting portal. You'll need the organization's street address (easily found on its website) to address the envelope containing your Pain Letter and your Human-Voiced Resume. You'll also need a Hook, the opening section of your Pain Letter. You can find a usable Hook in the Press or Newsroom section of the employer's website. Your Hook will congratulate or acknowledge your hiring manager or his or her firm for something cool and noteworthy they've accomplished in the past six months or so. You'll find those accomplishments in the press releases on the employer's website. Once you've found a Hook, like "Congratulations on the launch of your Tast-E-Nails edible nail polish line! " you'll also need to develop a Pain Hypothesis to share in your Pain Letter.